Gucci Cruise Collection

Guccicruise Ah, this is just what a girl needs in November when she's stuck inside in her bunny slippers dreaming of far off shores. Saks are showcasing the new Cruise collection from Gucci. Cruise ranges are basically just a way of making poor people feel even worse - they're summery items for the depths of winter, sold to rich trophy wives who holiday in the Carribbean over Christmas. You can pick up these sandals for $585, if you happen to be off on some exotic Winter jollies. Did I mention I hate you?

Gucci Cruise Collection - Comments

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nathan

I actually love almost everything Gucci but these just arent very good looking- I completley agree that gucci is a top designer and extremley good at what they do but im just not likin these for some reason.

Kitmeout

Apparently a recent survey by ACNielsen of on-line fashion consumers from around the world established that fashion brands Armani and Gucci are the most desired designer labels. The survey also reputedly established that one in three consumers would buy Armani or Gucci products if money was not an issue. Versace came in third in the survey. Clearly Italy remains synonymous with fashion.

“Giorgio Armani and Gucci clearly understand that strong brands make for profitable businesses,” said Frank Martell, president and chief executive officer of ACNielsen Europe was quoted by Bloomberg saying. “They are not merely selling fashion, they are selling an image, something consumers are willing to pay a premium for.”

The survey consisted of 21,000 consumers in 42 countries from Europe, Asia-Pacific, the United Arab Emirates and North and Latin America.

Is this a surprise? Perhaps not, as Gucci, Armani and Versace are all well established in the “consciousness” of fashion consumers. In fact, if you were to ask a group of fashion consumers to quickly name three top designer brands then Gucci, Armani and Versace would mostly like be amongst the designer brands named — perhaps along with Dolce & Gabbana, Prada and Moschino, all Italian brands.

If Gucci, Armani and Versace are the most desired designer labels, that does not necessary mean they are also the most desired designer clothing? A great many fashion consumers when put on the spot will roll off a list of common designer labels but if they were to be presented with a group of garments side by side from a selection of different designers I wonder how many would then choose Gucci, Armani and Versace? If nothing else, this survey probably reveals some disturbing facts about consumer manipulation.

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Gucci Cruise Collection

Gucci Cruise Collection - Comments

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