Office 'Carrie' wooden clog sandals

What is it about naming shoes after famous shoe fans that suddenly makes them appear more alluring? An initial glance at these £44.99 shoes from Office and you'd probably cast them aside as another pair of unflattering clog sandals. But then you find out they're called 'Carrie' and suddenly you find yourself thinking "well, actually, with the right skirt on the right curly haired newspaper columnist girl they might work. Oh, the power of marketing.