veja3.jpgWith their simple and iconic designs, Veja fairtrade sneakers are proving to be a hit the world over, and an ethically-focused rival to estabished names like Onituska Tiger. And now, Veja is now branching out of its native France with a new store to open tomorrow in London's Brick Lane.

Veja's collection has grown rapidly since its launch in 2003, with many new and interesting colour combinations, materials and styles. But the company has remained true to its ethics, sourcing organic cotton from Brazil and wild rubber from the Amazon. You'll find the new store at The Old Truman Brewery.

[Via Hippyshopper]

Related: Vote with your feet: Komodo 'Free Tibet' shoes | Get ethical sneakers at the Fashion Made Fair show