Shoewawa: VivaLaDiva teams up with London College of Fashion to find new talent

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VivaLaDiva teams up with London College of Fashion to find new talent

VivaLaDiva.com has teamed up with the London College of Fashion to find the next great footwear designer.

The shoe retailer will sponsor the Cordwainers footwear design course at LCF from January next year. It will encourage students to create a collection, who will then compete against one another for a shot at seeing their designs stocked at VivaLaDiva.

"First and foremost, we're looking for something fresh and unique, something of the moment. The collection needs to be commercial - something to rival what is on the high street at the moment, but at the same time production viable," Rachel Hopkins, Viva's marketing manager, told Drapers.