It's almost warm enough to bring on the flip flops here in London today (trust me, I did think about it for a minute before pulling on a pair of flesh-coloured tights) so our thoughts are turning rapidly to the festivals, beach trips and other holidays we've got planned, and the footwear we'll be packing...

iPamema, the fabulous flip-flop brand that Ms. Shoewawa discovered last summer is certainly going to be going in the suitcase, and it's back with a new range for spring/summer 2011, and as before, model Gisele Bundchen is at the centre of their latest campaign: the 'Hot Sands' collection which celebrates the warmth and optimism of the label's spiritual home - Brazil.

The new range takes the flip-flop way beyond its humble origins with an array of new styles that we can't wait to wear on the beach. All are fun, stylish and eminently affordable, with the shoes themselves made from super soft and sweet-scented bendy plastic.


Butterflies and bows feature heavily in this sun-loving collection, and we particularly love the 'Admiral' style flip-flop pictured above. It's also available in white and gold, and looks great worn with a long, floaty sun dress. They're just £20 and you can buy them here. Look out for the range in branches of Debenhams and other department stores, too!

Related: Fun flipflops from iPanema