Refunds offered as Reebok's Easytone claims are debunked
Bad news for anyone who's been forgoing the gym in favour of a pair of Easytone trainers: as is so often the case in life, if something seems to good to be true it probably is - and that wisdom now extends to the claims made in Reebok's recent advertising campaign.
The ads promised that Easytone shoes would strengthen calves and hamstrings by 11%, and that they would tone up buttocks by an even more eyebrow-raising 28%.US consumer watchdog the Federal Trade Commission was suspicious, and conducted tests that revealed the claims to be bogus.
Reebok has since agreed to pull the advertisements, and is barred from repeating the claims. Customers in the US will now be offered refunds.However, Reebok has stated that this settlement is not an admission of responsibility: "Settling does not mean we agreed with the FTC's allegations; we do not", said a spokesman.
So far, we're not aware of any bogus claims having been made in the UK about these or any other toning trainers, so no refunds will be forthcoming to British customers. But the message is a clear one: no pain no gain! (sorry).