stylistpick_cheryl_cole.pngThere's a bit of a trend for online-only stores to open up shops 'irl' on the high street, and it seems that the latest brand to dip their toe into this particular idea is Stylistpick. Brand ambassador Cheryl Cole, who has her own collection on the site, will be launching a Stylistpick pop-up shop in Westfield White City next week - and she'll be making a special guest appearance at the store.

Details on the store opening are a little bit hush-hush at the moment, but we do know that it will officially launch at the Westfield White City development on February 23 and open its doors to the public on 4th March. Cheryl will be at the store next Friday 2nd March to sign autographs and talk about her new shoe line for the online retailer.

We'll be interested to see how Stylistpick's venture into bricks and mortar retailing goes, and whether this temporary store will become a permanent fixture. At present, only subscribers who pay £39.95 per month have access to the brand's accessories selection which is handpicked by stylists and based on personal style preferences. Up until now those who wished to buy one of the former X Factor judge's designs would have to spend between £79.90 to £119.85 for a pair of her boots or heels.

[News via Catwalk Queen]