TOMS first UK pop-up store opens tomorrow in London
Love your TOMS as much as we do? Until now, the hip, ethical brand has only been available via other retailers and online, but it will be opening its first dedicated retail space tomorrow, 3rd May, in London's Seven Dials, Covent Garden. Open for two months, the new concept store will showcase the familiar footwear collection alongside the new eyewear range, as well as being home to a calendar of creative community events.
Located at 69 Neal Street in the heart of London's 'shoe district', the store will span two floors, with the street level floor dedicated to the footwear and eyewear ranges. Here you'll find styles from the spring/summer shoe collection - where for every pair sold a new pair of shoes is given to a child in need - as well as the eyewear, which offers six classic styles of TOMS sunglasses and in true TOMS fashion, for every pair purchased, TOMS will help give sight to a person in need. Visitors to the store will also be able to check out the new motivational book by TOMS founder and Chief Shoe Giver, Blake Mycoskie - 'Start Something That Matters'.
The basement level of the TOMS pop up store will act as a creative hub for TOMS fans both new and old, and will play host to a series of events throughout spring - celebrating the TOMS community and encouraging visitors to get involved in creative sessions.
The TOMS pop up store will be open at 69 Neal Street, Covent Garden, WC2H 9PJ between 3rd May and 28th June, and opening hours will be Monday to Friday 11am-7pm, Saturday 10am - 8pm and Sunday 11am - 6pm.