myVALE: Shoes created just for you
When it comes to finding shoes that comfortably suit your feet, there's a lot more to bear in mind than shoe size alone. Just ask anyone who's ever squished their feet into an ill-fitting shoe that was 'supposed to fit' (and that's all of us, right?) The thing is, nobody has perfect, cookie-cutter feet, but most shoes are still made to a one-shape-fits-all model, forcing our feet to simply fall into line.
But does it really have to be this way? We've all enjoyed that rare stroke of luck where we find a shoe that fits our feet like a glove, and it's like discovering the holy grail of footwear - but shouldn't that perfect fit be the norm? What if every pair we wore was created specially for the unique contours of our individual feet?
A German company has made that footwear dream a reality, creating custom footwear that fits perfectly to the natural curves of your feet. myVALE is their name, they've been shortlisted for a Draper's Footwear Award this year, and I was intrigued by the concept so decided to give their custom flip-flops a go. Their method of creating an exact cast of each customer's foot to create the perfect shoes for them is really clever, and has already won them a Red Dot Design Award in the coveted 'product of the year' category.
Here's how it works!
Creating a cast of the feet in this way is great not only to get the shape and size absolutely right: it also helps to give the resulting shoe a high level or support that you don't normally get from flip-flops.
With a price point that starts at £79, these are clearly a little more expensive than what you'd expect to pay for your average pair of flip-flops. But this cost reflects the fact that the shoes are made completely bespoke, they are hand-made and created using top quality materials, including real leather and other hard-wearing fabrics.
The resulting shoes are a joy to wear, and give perfect support along with comfort and style: we love the range of styles that come in both classic and modern designs, with an Australian-inspired laid back chic. I am already fully attached to my pair, and can see myself stubbornly refusing to take them off my feet until the first frost...
If you'd like to try a pair of your own, you can shop the full women's collection here!