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Keds, the American heritage brand famous for its simple, streamlined sneaker styles, has teamed up with multi Grammy Award winning singer-songwriter Taylor Swift in a partnership due to last several years. The star, who is often admired for her style (and well known to us for her love of amazing shoes) was chosen by to work with the brand as she 'embodies the Keds spirit, style and sensibility - and to kick things off, she's launched some brilliant red Keds.

The iconic Keds shoes in red, timed to coincide with the release of Taylor Switft's forthcoming album Red, will be available on Keds.co.uk from 22 October. For those who love to Instagram (and we have to admit we're partial to snapping our shoes), Keds have launched a #redkeds hashtag project to allow fans of Taylor and Keds to show of their red shoes to full effect. We love these images already shared below:

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Keds' values, according to Brand President Rick Blanshaw are all about what can happen when you set your mind to something: "Keds resonates with bold, unique girls who are brave enough to be themselves", all qualities he sees in Taylor Swift. She singer herself commented: "I'm so excited to be partnering with Keds: I've been a fan of Keds for years because they have two of my favourite elements of great style: they're classic and effortless".