Rita Ora is the new face/feet of SUPERGA
Brit singing sensation Rita Ora has been named as the new face of Superga for spring/summer 2013, stepping into the shoes of former poster girl Alexa Chung. Chung was apprently too tied up with TV commitments in the US to continue in the role, so Ora has become the new ambassador, appearing in a series of images to promote the latest pieces from the sports shoe label that became white hot a couple of seasons back.
Rita certainly looks the part in these campaign images taken from her first photoshoot with the brand, which captures the versatility of the shoes pretty well: what other shoes could you easily wear with your jeans and casual-wear but keep on your feet when you walk in to a vintagey photoshoot?
It's certainly a good fit for Rita - and with plenty of new spring colours to choose from, it looks like another strong season for the brand that hit fashion heights with House of Holland last year and shows no sign of stopping there.