Could Cameron Diaz get any more awesome in our eyes? It would seem so: the prolific actress has now turned her talents to footwear design, having just been named artistic director of the edgy shoe and accessories brand Pour la Victoire. Sweet...

Cameron DiazThe partnership will be the first step into fashion for the 40-year-old actress, who has promised fans of the brand that this will not be just another half-baked celebrity endorsement project. Speaking to Women's Wear Daily, she said of her new venture: "I know how I work and I know when something is important to me. I'll try my best and hope for the best,"

The first Cameron Diaz collection will hit stores worldwide in spring 2014, but we'll be given a glimpse of what to expect with a line of curated pieces to be included in the forthcoming autumn/winter collection, "Cameron's Picks".

Do you feel that the future of Pour la Victoire is in safe hands now Cameron Diaz is on board?